The company was established in 1947 by Erling Persson in Västerås, Sweden. At the time it only sold women's clothing and was called Hennes, Swedish for "hers".
In 1968, Persson acquired the premises and inventory of a Stockholm hunting-equipm... moreThe company was established in 1947 by Erling Persson in Västerås, Sweden. At the time it only sold women's clothing and was called Hennes, Swedish for "hers".
In 1968, Persson acquired the premises and inventory of a Stockholm hunting-equipment store, Mauritz Widforss. Included in the inventory was a supply of men's clothing, prompting Persson to expand into menswear. Accordingly, he renamed the store Hennes & Mauritz, later abbreviated to H&M.
